Study Profiles Habits, Preferences of Social Media Users

The Retail Advertising and Marketing Association, a division of the National Retail Federation, released new research this week at the NRF’s Retail Innovation & Marketing Conference on the habits of social media users. Comparing social media users to the average U.S. adult, the survey looks at the differences in demographics for each group, including male [...]

Geotargeted banner ad growth attributed to lower priced leads

Geotargeted banner ad revenue is expected to grow 16.6% to $1.04 billion in 2009, according to BIA/Kelsey in its Interactive Local Media spending forecast. Double digit growth continues in 2010. Geotargeted display will increase 13.1% next year to a total of 1.18 billion. By 2013, it will swell to $1.9 billion, a compound annual growth [...]

The Future of TV

NEW YORK (AdAge.com) — In its heyday, “This is Your Life” was seen by a broad swath of viewers tuned into their Philcos all at once, never dreaming that someday it could be rebroadcast, paused live, accessed on another gadget, or that its entire run could be contained on a thin metal disc. (read more)

Rupert Murdoch Wants to Boycott the Digital Newsstand

This week has been dominated by Rupert Murdoch‘s interview with Sky News, wherein he unabashedly claims that he’s being robbed from Google, Microsoft, Ask.com (and AgencySpy, though he never names us specifically). Whether you link back to one of the Wall Street Journal‘s stories or list it in your search results, you’re stealing. Murdoch’s pay wall system will [...]

Who Uses the Yellow Pages?!

I came home the other day and there they were at the front door…all three of them…just laying there…the Yellow Pages.  Why oh why do we still receive the Yellow Pages?  As I dragged them into the house, I wondered how many people throw them straight into the recycle bin.  Who uses the Yellow Pages [...]

Surveying the Wreckage

Media-watchers are interpreting yesterday’s horrifying Audit Bureau of Control audit numbers that show newspaper circulation falling at an accelerating rate. Alan Mutter takes calculator in hand and figures that readership is at historic lows. “Newspaper circulation now is lower than the 41.1 million papers sold in 1940, the earliest date for which records are published,” he writes. [...]

Why Search May Not Click for Retailers

NEW YORK (AdAge.com) — As retailers get ready for the holiday season, their first instinct might be to throw as much money as they can afford into search. But recent traffic trends may point them otherwise. (read more)

It’s 10 o’clock, do you know what’s on TV

TV trends and patterns continue to evolve. Not long ago, situation comedies dominated as the most-watched programs on TV. Each network had at least one night a week (and sometimes more) for a “made for TV movie,” you could count on a blockbuster miniseries or two to air during sweeps, and you could watch a [...]

Radio Revival?

In the iTunes era, there’s no question that digital music reigns supreme. In the coming years, who knows? Even the most astute industry experts can’t predict what medium or business model will dominate, but that hasn’t stopped bloggers from combing through a recent spate of audio-related announcements to discern the next big trends. (read more)

U.S. newspaper circulation falls again

U.S. newspapers continued to lose subscribers in recent months as readers increasingly turned to online news sources and price increases scared off cost-conscious consumers. The average weekday circulation of the nearly 400 daily papers that reported sales slid 10.6% to 30.4 million from April to September compared with the same six-month period in 2008, the [...]