Marketers Jump on Men’s Grooming Trend

(AdAge.com) — It’s a beautiful time to be a man — or at least to market to men — as personal-care marketers rev up for what looks to be the biggest array of product launches for men in nearly a decade and maybe ever.
(read more)

Dame In Flight…not

Certain alternative media campaigns just don’t fly with everyone, and that’s literally the case for a busty pin-up girl positioned prominently on the nose of a Boeing 737.
(read the Media Life story)

The Marketing Problem That Money Alone Can’t Cure

I think we’re all finding it more difficult than ever to be marketers these days – results expectations are high, budgets have shrunk, resources have been cut and consumer spending figures are slower than in the past.  In other words, delivering a stellar, or sometimes even acceptable, return on marketing investment (ROMI) is tougher than [...]

The Wave

You’ve got a problem. Maybe I’m wrong—perhaps you’re perfect. Could be, your company is doing brisk business and you hardly even have to think about marketing. If that’s the case, don’t read any further. No, really, I mean it. Stop reading right now. It’s beautiful outside—might as well go for an espresso instead.
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Competing with Wal Mart pt. 1

How can small businesses compete with Wal Mart?  Here is part 1 of the competing with Wal mart branding presentation.
(see the presentation)

Strong brands recover faster

According to recent international research, strong brands are recovering from the effects of the global recession ahead of others. The BrandZ study, commissioned by WPP and conducted annually by Millward Brown, measures the brand equity of thousands of global “consumer facing” and business-to-business brands, and interviews over a million consumers globally.
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The History of Sex in Advertising

THERE IS LITTLE DOUBT that sex fascinates us all, but to the business man, the advertiser, it has an added dimension of interest — it sells.
That sex sells is shown by one of the fastest growing brands in the world, Herbal Essences Moisturizing Body Wash, whose sales climbed from zero to $700 million in 7 [...]

What’s that, Wendy’s has a new slogan? What a huge surprise.

Wendy’s changes taglines as often as I change the oil in my lawnmower. OK, I’ve never changed the oil in my lawnmower, but I’m told you’re supposed to do it every year or so. This is precisely the lifespan of a Wendy’s tagline.
(see the ad)

Brand building: Say goodbye to the textbook cases

All it takes is a quick look at the business world to realize that textbook organizational structures, even when implemented perfectly, are increasingly coming into conflict with conditions in the real world. Market conditions have changed, and will continue to do so in the years ahead. The current economic situation will reinforce this trend and [...]

10 Branding Trends for 2010: Value is the New Black

Though US economists are cautiously predicting an uptick in consumer spending next year, the post-recession landscape will present brand marketers with new challenges, new engagement realities and new rules, and will increase pressure to prove how and why branded products deliver value, according to Dr. Robert Passikoff, president of Brand Keys.
(read more)