LinkedIn recently released a list of the most overused words that people choose to describe themselves on the LinkedIn web site. After analyzing 135 million profiles, here are your winners… dynamic, motivated, innovative, track record, effective, organizational, extensive experience, problem solving, communication skills, and coming in at #1…. Creative.
These are impressive words until they are used so often that they become clichés. At that point, people use them because they are easy and accessible. And the people using them are not (get this) CREATIVE!
Are you perpetrating the same sin in describing your business? Advertising and marketing can be expensive. Don’t waste this valuable opportunity on clichés.
No one believes your “service is second to none” or cares that you have a “knowledgeable, courteous staff.” Stop using clichés.
You can certainly do better. After all, you are a creative problem solver, with extensive experience, and dynamic communication skills.
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