I think we’re all finding it more difficult than ever to be marketers these days – results expectations are high, budgets have shrunk, resources have been cut and consumer spending figures are slower than in the past. In other words, delivering a stellar, or sometimes even acceptable, return on marketing investment (ROMI) is tougher than ever to achieve. Of course, the fact that the environment is tough doesn’t mean no one is buying anything, it just means that each consumer purchase is more considered and the competition for each consumer dollar is more intense.
Filed under: Advertising, Branding, Business Trends
