Geotargeted banner ad growth attributed to lower priced leads

Geotargeted banner ad revenue is expected to grow 16.6% to $1.04 billion in 2009, according to BIA/Kelsey in its Interactive Local Media spending forecast. Double digit growth continues in 2010. Geotargeted display will increase 13.1% next year to a total of 1.18 billion. By 2013, it will swell to $1.9 billion, a compound annual growth [...]

The Marketing Problem That Money Alone Can’t Cure

I think we’re all finding it more difficult than ever to be marketers these days – results expectations are high, budgets have shrunk, resources have been cut and consumer spending figures are slower than in the past.  In other words, delivering a stellar, or sometimes even acceptable, return on marketing investment (ROMI) is tougher than [...]

The Future of TV

NEW YORK (AdAge.com) — In its heyday, “This is Your Life” was seen by a broad swath of viewers tuned into their Philcos all at once, never dreaming that someday it could be rebroadcast, paused live, accessed on another gadget, or that its entire run could be contained on a thin metal disc.
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More Black Friday Searches but Less Browsing Online

NEW YORK (AdAge.com) — One of the more popular Google searches over Thanksgiving was “Walmart Black Friday store map,” which may go a long way in explaining some of the numbers being reported.
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Tying Up Loose Ends With ‘Oprah,’ ‘Mad Men,’ Wine Clubs and More

It is time again to ask 20 questions about advertising, marketing, the media and popular culture.       Is there anything more annoying than commercials that pretend a made-up word or phrase — say, “holisaleabration,” heard in current spots for A.& P. and Waldbaum’s supermarkets — is so difficult to pronounce that the announcer [...]

College Students Spend 12 Hours/Day with Media, Gadgets

College students in America are expected to lay out an all-time high $6.5 billion this year on technology items and spend an average of 12 hours each day engaged with some type of media, according to (pdf) findings released today from Alloy Media + Marketing’s 9th annual College Explorer survey, conducted by Harris Interactive.
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