Online Ads Are Booming, if They’re Attached to a Video

News Web sites are starting to look a lot less like newspapers and a lot more like television.com and ESPN.com are featuring video much more prominently on their home pages, often prompting visitors to press play before they begin to read.  Even The Wall Street Journal has moved its video player front and center with a [...]

What Drives Women as Car Buyers

When women are in the market for a car, what’s the most important factor influencing their choice? Any men tempted to say “color” should sign up for a thought-rectification course. The correct answer, according to a newly released Ipsos Public Affairs survey of women conducted for CarMax, is “price.”
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Rupert Murdoch Wants to Boycott the Digital Newsstand

This week has been dominated by Rupert Murdoch’s interview with Sky News, wherein he unabashedly claims that he’s being robbed from Google, Microsoft, Ask.com (and AgencySpy, though he never names us specifically). Whether you link back to one of the Wall Street Journal’s stories or list it in your search results, you’re stealing. Murdoch’s pay wall system will [...]

Coupon Use Continues Resurgence

Although economic recovery finally seems to be taking root in the U.S., consumers remain cautious when it comes to spending their money.  And many analysts believe that shopping behavior that has changed during the recession is permanent.  One factor backing up that premise is the continued upswing in coupon use after years of declines.
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October Auto Sales

October’s lackluster sales results contained surprising signs of a fundamentally healthier market.
Transaction prices rose dramatically, incentives dropped and too-tight inventories became more comfortable. Most analysts are projecting continued improvement from the dreadful sales of the past 13 months.
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