I’m a big believer in the power of words. But when words aren’t backed by corresponding actions, talk is cheap. Have you ever felt a disconnection between what a company promised you in their ads and what they actually delivered? I carry a list of companies in my head called the “Never Again As Long [...]
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Ever wish you could be fly on a wall and listen in on a competing agency’s strategy meetings? I doubt you will ever again after seeing what Jung von Matt came up with for Eichborn, a publishing company out in Germany. (see the demo)
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Google (NSDQ:GOOG) is offering holiday travelers free Wi-Fi at approximately 47 U.S. airports from now until January 15, 2010. There’s no denying that this is a nice gesture. Though many of the nation’s airports are offering free Wi-Fi in some areas, the weary business traveler finds all too often that the Wi-Fi at airports comes at a [...]
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Do-gooders, an end to fearful flying, a classic game’s battle of the sexes and an ingenious energy saver can be found among the best ideas of the week. (see the creative)
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I came home the other day and there they were at the front door…all three of them…just laying there…the Yellow Pages. Why oh why do we still receive the Yellow Pages? As I dragged them into the house, I wondered how many people throw them straight into the recycle bin. Who uses the Yellow Pages [...]
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Consumers will face an onslaught of elves and jolly snowmen in the coming weeks, as companies such as Target, Wal-Mart StoresKmart and Gap boost their holiday advertising spending beyond last year’s levels. Kmart began its holiday ad blitz 30 to 40 days in advance of when it started in 2008 and says it has increased what it [...]
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