2010 to Come in Plain and Fancy Versions

IN less than two months, a new year will arrive, along with a new decade. Each year in the current decade has been spoken the long way, as in “two thousand nine,” rather than the short way, as in “twenty oh nine” (or even “twenty ought nine”). (read more)

It’s 10 o’clock, do you know what’s on TV

TV trends and patterns continue to evolve. Not long ago, situation comedies dominated as the most-watched programs on TV. Each network had at least one night a week (and sometimes more) for a “made for TV movie,” you could count on a blockbuster miniseries or two to air during sweeps, and you could watch a [...]

Small business tips: what is roi in advertising?

There are so many ways to advertise. How do you pick one? One way is to consider the advertising return on investment or ROI. ROI is a measure of the effectiveness of your advertising. How much you made compared to how much you spent or invested. While the ROI is usually talked about qualitatively rather than quantitatively, [...]

Report shows how women influence economy

Women are driving the world economy, and in no product area is that more true than home furnishings, according to a recent report in the Harvard Business Review. In “The Female Economy,” authors Michael J. Silverstein and Kate Sayre of the Boston Consulting Group also say that despite the growing purchasing power of women, many [...]