How Brands Like Microsoft Use Parties to Build Sales

Microsoft this month is spreading word of the release of Window’s 7 during several thousand parties hosted across the globe by employees and everyday people in their own homes. Each host receives a special Signature Edition of Windows 7 Ultimate to keep, as well as a party pack of supplies for guests.
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Q3 Credit Card Direct Mail Plummeted 71%

Consumers are seeing far fewer credit card offers in their mailboxes, and the offers are far less attractive than they’ve been in recent years, according to Mintel Comperemedia.
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Giving to Those Most in Need This Holiday Season, and All Year Long

Behind every retail brand, there is a team of people whose job it is to think of wonderful, amazing ways to give back to the community. These contributions can come in the form of new shoes for children whose parents can’t afford them, toys for needy families during the holiday season, food for homeless shelters [...]