Sex in Advertising pt. 10…”Calvin Klein and Abercrombie and Fitch: Pioneers or Perverts?”

Pushing the envelope seems to be the main objective in advertising today. Although using shocking, and sometimes explicit material to draw attention is not a new fad, it has however become a rising trend upon multiple advertising agencies today. With each year, ad campaigns have become continuously more risqué, each jumping upon the sexual campaigning [...]

Sex in Advertising pt 9: Does it Sell?

We’re surrounded by advertisements that desperately compete for our attention. Everywhere we look, we find ourselves inevitably drawn to images of scantily clad attractive men and women that are supposed to somehow inspire us to purchase products they endorse. Sure, this attention-getting strategy is popular. But, is it effective?
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Radio Revival?

In the iTunes era, there’s no question that digital music reigns supreme. In the coming years, who knows? Even the most astute industry experts can’t predict what medium or business model will dominate, but that hasn’t stopped bloggers from combing through a recent spate of audio-related announcements to discern the next big trends.
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U.S. newspaper circulation falls again

U.S. newspapers continued to lose subscribers in recent months as readers increasingly turned to online news sources and price increases scared off cost-conscious consumers.
The average weekday circulation of the nearly 400 daily papers that reported sales slid 10.6% to 30.4 million from April to September compared with the same six-month period in 2008, the Audit [...]

Insights Into Holiday Spending in Stores and on Web Sites

Findings in a new study from Burst Media outline four insights into spending trends by consumers this holiday season.
Insight #1: Spending Trends Slightly Downward
One third (32.7%) of respondents expect to spend less on gifts and entertaining this holiday season compared to 2008, and almost the same number (30.1%) expect to spend about the same as [...]