Kohl’s Steps Up Marketing for Anticipated Brutal Holiday Season

NEW YORK (AdAge.com) — Kohl’s is ramping up its radio, digital media and direct-mail marketing programs this year, as it looks to compete in what is expected to be another rough holiday for retailers.
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Flat is the New Up

Despite increased optimism about the economy, the social media landscape indicates that we are in a similar place to where we were this time last year when it comes to spending; buzz about Christmas and holiday shopping is down 3% year-over-year. This activity is in line with other research at Nielsen relative toretail expectations and [...]

Faux Frugality: Are Consumers Really Any Different?

While much has been made of America’s newfound thriftiness, a new study suggests that shoppers are less focused on price than most marketers think.
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Black Friday: How Much Will It Matter?

In some ways, there’s something comforting about the way retailers are gearing up for Black Friday, that make-or-break kickoff to the holiday season. Stores like Target are already shoving aisles of Christmas items in between the Halloween costumes. And advertising circulars are already being leaked to deal-finding websites, creating a buzz retailers count on to [...]