17 Resources to Improve Your Small Business

Proving your business is critical to staying afloat and growing. Here are some resources out there that will sharpen your skills, improve your offerings and allow you to grow your business.
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Marketing ops for African-American new car buyers

(October 18, 2009) At the recent Rainbow PUSH Tenth Annual Automotive Symposium held in Detroit, industry executives engaged in a series of panel discussions that examined how the economy affected African-Americans’ roles as customers, dealers and suppliers.
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Strong brands recover faster

According to recent international research, strong brands are recovering from the effects of the global recession ahead of others. The BrandZ study, commissioned by WPP and conducted annually by Millward Brown, measures the brand equity of thousands of global “consumer facing” and business-to-business brands, and interviews over a million consumers globally.
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Best Practices for Taking up the Cause

Given the choice between purchasing a box of Honey Nut Cheerios to help benefit a local school or buying a similar brand offering no such promotion sitting on shelf next door, many people will choose the charitable offer.
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What’s the ROI of Putting Your Pants on in the Morning?

A couple of months ago I had lunch with Scott Monty, a friend and former PJA manager, who is now director of social media at Ford. He was telling me a story about a speech he had recently given where someone in the audience kept challenging the ROI of social media. Scott is an analytical [...]