Woman Sues Toyota Over ‘Terrifying’ Prank

A Los Angeles woman is suing Toyota for $10 million over a marketing campaign that she claims “punked” her into incorrectly believing she was being stalked.
In a lawsuit filed Sept. 28 in Los Angeles Superior Court, Amber Duick claims she had difficulty eating, sleeping and going to work during March and April of last year [...]

Sex in advertising pt. 8…Top 50 Shockvertisements

Creating an emotional connection is crucial to effective marketing campaigns. One common technique is to arouse the feeling of shock.
Some of these ad campaigns really push the limits of what could be considered an effective visual. They include print ads, TV spots, online virals and guerrilla marketing campaigns. Many are disturbing, and most are controversial.
(see [...]

Sex in advertising pt. 7… A Brief History of Calvin Klein

Legendary ads, superstar models in the making and non-stop innovation — looking back at the first forty years of CK from Esquire.(Read more)

Jay Leno’s new time slot wreaks havoc for NBC affiliates

NBC’s decision to move the talk show king to 9 p.m central time is undermining viewership of local late-night newscasts, which are a crucial source of revenue for the network’s affiliates.
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Holiday Shopping Season Gets Early Start

BOSTON (TheStreet) — The end-of-year holiday trilogy — Halloween, Thanksgiving and Christmas — could make or break retailers this year. Stores will be working harder to attract consumers who curtailed spending last year.
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Recession Could Lead To Black Friday Boom

While the economy is beginning to recover, unemployment is still high and money is still tight for millions of consumers. Normally that means a dip or dive in holiday spending. PriceGrabber.com just revealed a study that showed 53% of consumers planning to spend less on the holidays this year. Many (57%) intend to do this by [...]

Toys R Us Manager Says Store Will Be Open On Thanksgiving This Year

Retail isn’t a great field to be in if you enjoy having nights, weekends and holidays off. A disgruntled Toys R Us manager wrote us to sayThanksgiving, one of his three guaranteed holidays per year, will vanish in order to give the store a jump on its Black Friday competitors
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Family dining poised to prosper with value

CHICAGO (Oct. 15, 2009) After years of waning sales and diminished foot traffic, family dining is on the brink of a resurgence, thanks to some aggressive marketing, menu reengineering and an increased focus on providing more value to consumers, according to Technomic.
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