Sex in Advertising pt. 6… Most provocative company in America?

If it’s not Calvin Klein showing provocative underwear ads, it’s American Apparel. You can see their ads all over NYand around the world now showing hot/steamy, half-naked twenty-something girls next door in controversial positions. Well, Pinstripe Online Magazineshows you the 20 sexiest Ads from American Apparel.  WARNING…may be a bit much. (see the ads)

Sex in Advertising pt. 5…15 Ads That Prove Sex Sells…

Sex sells. Advertising and sex have been tied together since advertising became a big business.  The use of sexually suggestive images to sell just about everything really emphasizes the point that sex is a merchandiser’s best friend. Here are some recent ads where sex is used to sell all sorts of products. Looking at these [...]

Sex in Advertising pt. 4…All the male butt you can take

Armani Exchange is leaving no male backside covered in its Summer 2009 campaign. More important, those who want to surround themselves with these images can download them to their computers and mobile devices as screensavers, icons, wallpaper and badges. (read more)

Sex in Advertising Pt. 3…A little too sexy?

Imagine looking at an ad with a sexy, half naked girl sitting on a sink straddling a handsome man who has his shirt off. The average person would think this ad was selling something sex-related, but surprisingly it is an ad for Candies perfume. Currently, more and more ads are made to look sexual because [...]

Sex in Advertising Pt. 2…Does it Work?

This question has advocates on either side. Many people, especially professors and scholars, regard the selling power of sex in advertising as dubious at best. On the other hand, many consumers and professionals are very aware that sex is an effective selling tool. (read more)

The History of Sex in Advertising

THERE IS LITTLE DOUBT that sex fascinates us all, but to the business man, the advertiser, it has an added dimension of interest — it sells. That sex sells is shown by one of the fastest growing brands in the world, Herbal Essences Moisturizing Body Wash, whose sales climbed from zero to $700 million in [...]

Target Your Market With Appropriate Ad Copy

For years, advertisers have attempted to target “the right customers” through carefully selected media vehicles. But mailing lists aimed at specific demographic, geographic and psychographic profiles have fallen short so often that a 3-percent conversion rate is considered a big success. Carefully selected TV shows and radio formats have also failed to deliver equally as [...]

Walmart’s ‘Project Impact’ Redesign Takes Toll on Sales

BATAVIA, Ohio (AdAge.com) — Walmart is doling out hundreds of millions of dollars for “Project Impact,” an ambitious five-year push to de-clutter its stores to make them more shopper-friendly. But having less merchandise on display has put a serious crimp in sales for some categories and dinged suppliers. And that’s got Bentonville buzzing that the [...]

383 Magazines Closed doors Jan-Oct.

A total of 383 magazines have closed in the first nine months of 2009, compared with just 259 new titles launching. This continues the trend of the last couple of years, when more magazines closed than launched, according to MediaFinder.com, a property of Oxbridge Communications. Conversely, the number of closures in 2009 was smaller than [...]