Most Online Shoppers Want Live Customer Service

A live voice is still the most preferred form of customer service among online Americans, but two-thirds (67%) of US  consumers say they would value the option of having both a live text chat and a live voice conversation to get the help they need when making online purchases,according to a survey by ATG (Art Technology [...]

Capitalizing On The Power of Pop Culture

(Oct 8, 2009 6:01 AM, By Eric Murphy) In times of recession, history has shown that pop culture brands will often thrive. Now one might assume that this is simply because consumers decidedly pull back on the bigger ticket items—like vacations—and replace them with less expensive things like music, movies, video games, iphone apps. That may [...]

What’s that, Wendy’s has a new slogan? What a huge surprise.

Wendy’s changes taglines as often as I change the oil in my lawnmower. OK, I’ve never changed the oil in my lawnmower, but I’m told you’re supposed to do it every year or so. This is precisely the lifespan of a Wendy’s tagline.
(see the ad)