…as an Advertising Medium That Delivers More Than Just Enormous Reach. It’s been a rocky ride for Radio over the past few years. The original broadcast medium had seen steady declines in advertising, driven by new media siphoning off sales, relative lack of measurability, and worry that the FM station’s identity as “mix master” had [...]
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Conde Nast announced the closing of several magazines last week, including Gourmet. In ad pages, the November issue of Gourmet ranked number 6 out of 8 titles in the food category according to Mediaweek.
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NEW YORK (AdAge.com) — With projections for ho-hum holiday sales rolling in, agencies and media companies could again see fewer ad dollars from the nation’s retailers. But not everyone will feel the sting as some big names loosen purse strings and try to rebound from last season’s grim quarter.
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