AMERICA IS BACK?

Right? And we’re doing what we do best: Americanizing. Where else would you rather be than right here, right now, America! I saw this piece in the New York Times about a message ofAmerican resurgence now sweeping across advertising’s Great Plains. I took the tone of the piece to be slightly more negative though.
(see the video)

Brand building: Say goodbye to the textbook cases

All it takes is a quick look at the business world to realize that textbook organizational structures, even when implemented perfectly, are increasingly coming into conflict with conditions in the real world. Market conditions have changed, and will continue to do so in the years ahead. The current economic situation will reinforce this trend and [...]

Dealer Extends Service Hours, Wakes Up New Business

When Bill DeLord extended the 6 p.m. closing time of his service department to 11, he sought business from fleets that need service after normal business hours.   But in just four months, Bill DeLord Autocenter Inc. in Lebanon, Ohio, is attracting increased business from regular customers, too. DeLord has added an average of $20,000 to [...]