Posted on October 13, 2009 by Jimmie Cole
Consumers’ ability to exert control or regulate their attention is taxed every day. Grueling work, demanding relationships or even following a diet can conspire to leave consumers rundown. In the academic world, prior research has shown that efforts to exert control in one area of life impair subsequent efforts to exert control in other areas [...]
Filed under: Advertising, Business Improvement | Comments Off
Posted on October 13, 2009 by Jimmie Cole
The American economy is back — or so some of the country’s biggest advertisers are saying in new campaigns. It may be a sign that the recession is ending, or it may be a sign that consumers are sick of hearing about it.
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Filed under: Advertising, Creative | Comments Off
Posted on October 13, 2009 by Jimmie Cole
There has never been a better time to be a consumer. America is on sale. The Great Recession has caused massive job losses and hardship for millions, but it has also fostered a shoppers’ paradise. Anyone who still has the means to spend can find unheard-of deals.
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Filed under: Business Trends, Consumer observations | Comments Off