Best Time to Advertise? When Consumers Are Too Tired for Anything Else

Consumers’ ability to exert control or regulate their attention is taxed every day. Grueling work, demanding relationships or even following a diet can conspire to leave consumers rundown. In the academic world, prior research has shown that efforts to exert control in one area of life impair subsequent efforts to exert control in other areas [...]

In New Campaigns, Spots Take On a Rosier Hue

The American economy is back — or so some of the country’s biggest advertisers are saying in new campaigns.  It may be a sign that the recession is ending, or it may be a sign that consumers are sick of hearing about it.
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If Shoppers Have Money, Downturn is a Boon

There has never been a better time to be a consumer. America is on sale.  The Great Recession has caused massive job losses and hardship for millions, but it has also fostered a shoppers’ paradise. Anyone who still has the means to spend can find unheard-of deals.
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