Gasoline Brand Loyalty? A Matter of Age

Generational differences have contributed to a steady decline ingasoline brand loyalty, according to a newly released study by The NPD Group, a market research company based here.  According to NPD’s Motor Fuels Index, which tracks consumer motor fuel purchasing behaviors, older consumers (those over age 65) have always been more likely to limit brand choice to [...]

As Economy Impacts Halloween, Americans Get Creative

One of the spookiest parts of Halloween this year may be the amount people plan to spend on their celebrations. According to the National Retail Federation’s 2009 Halloween Consumer Intentions and Actions Survey, conducted by BIGresearch, consumers are expected to spend an average of $56.31 on Halloween, down from $66.54 last year. Total spending on the [...]