So much can change in a year. We have a new president, I have a new company, and the notion that a brand’s main digital presence is its website is just about dead.
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Filed under: Advertising, Creative | Comments Off
So much can change in a year. We have a new president, I have a new company, and the notion that a brand’s main digital presence is its website is just about dead.
(read more)
Filed under: Advertising, Creative | Comments Off
Just like sh%#…. viral marketing happens. You can try to plan it but the public will decide if takes off or not.
(see the demo)
Filed under: Advertising | Comments Off
Two Greek restaurants a block away on a busy street. One has a line outside winding down the blog, folks waiting 30 minutes or more. The other is virtually empty.
So how do you measure success if you’re a Greek restaurant on this street? Do you compare yourself to the one with the line and mimic [...]
Filed under: Advertising, Branding, Business Improvement | Comments Off
Halfway through the back-to-school shopping season, retail professionals are predicting the worst performance for stores in more than a decade, yet another sign that consumers are clinging to every dollar.
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Filed under: Business Trends, Consumer observations, Retail | Comments Off