4 reasons websites are becoming irrelevant

So much can change in a year. We have a new president, I have a new company, and the notion that a brand’s main digital presence is its website is just about dead.
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How do you spread the word?

Just like sh%#…. viral marketing happens.  You can try to plan it but the public will decide if takes off or not.
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Are you “Beyond Comparison”?

Two Greek restaurants a block away on a busy street.  One has a line outside winding down the blog, folks waiting 30 minutes or more.  The other is virtually empty.
So how do you measure success if you’re a Greek restaurant on this street?  Do you compare yourself to the one with the line and mimic [...]

Retailers See Back-to-School Sales Slowing

Halfway through the back-to-school shopping season, retail professionals are predicting the worst performance for stores in more than a decade, yet another sign that consumers are clinging to every dollar.
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