Women More Pessimistic Than Men on the Economy

NEW YORK (AdAge.com) — For a majority of women, the glass is still half empty — and for marketers that could be tough to swallow.  Even though they have arguably fared better in the recession, women are more pessimistic about the economy than men, according to a 300-person survey by Performics, part of Publicis Groupe’s [...]

Death-Defying Marketing

Stuff, the New Zealand news and entertainment website, isn’t prepared to let its reputation hang in the balance, but its reporters? Well, that’s a different story. To show how determined it is to break the big stories first, Stuff pushed one of its staff members off a balcony. (see the ad)

Report: Urban Formats Offer More Than Meets The Eye

The Media Audit has released a new National Radio Format Reportthat paints two different pictures of listeners to urban formatted stations such as Urban AC and R&B/Urban, and suggests that these formats offer greater value to advertisers than what the ratings data says. The study found that the two major urban formats have relatively low audience duplication between [...]

The Newspaper Death March

One of the issues here is irrelevance. Newspapers and many magazines chose to become irrelevant, and you have to blame the editors in conjunction with the writers. I say this because magazines that have stayed the course and continued to do what made them successful in the first place have had very few problems. I [...]

2010 Marketing Calendar Template – Free Download

It’s that time of year when summer is winding down, kids are headed back to school—and you’re working on your annual marketing plan. Fun times, right? Attached is a free marketing calendar template for 2010 that might make things just a little bit easier. Created in Excel, the template helps you plan and display the [...]

Furniture Retailers Look to Trim Costs

Home furniture retailers are bracing for continued tough times by consolidating manufacturing and adopting new sales and lower-cost production strategies. (read more)

What are people buying now?

What we’re buying — and not buying — says a lot about how consumers are feeling these days.  It also says a lot about the American economy, considering that consumer spending accounts for 70 percent of all U.S. economic activity. (Read more)

Marketing ‘Gravy Train’ to Derail by 2020

A graying population, slowing birth rate and increasing ethnic diversity will change the face and buying patterns of consumers in the US and will require that marketers of the future reach a shrinking pie of older and multi-cultural demographics in more effective ways,according to an analysis from The Nielsen Company. (read more)

4 reasons websites are becoming irrelevant

So much can change in a year. We have a new president, I have a new company, and the notion that a brand’s main digital presence is its website is just about dead. (read more)

How do you spread the word?

Just like sh%#…. viral marketing happens.  You can try to plan it but the public will decide if takes off or not. (see the demo)