(Daily Advertiser) Still suffering whiplash from the worst holiday selling season in at least four decades, major toy sellers and upscale merchants – who must order Christmas stock earlier than most retailers – are exercising extreme caution as they plan for the rest of the year.
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(Media Post) How can you tell how TV programs are doing advertising-wise by just watching? The presence of big TV advertisers can give you a broad, general hint. See an AT&T commercial in an episode of Fox’ “House”? Everything must be doing fine, considering the show’s high ratings. Maybe there’s a Toyota commercial in NBC’s [...]
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