Posted on March 30, 2009 by Jimmie Cole
(Entrepreneur) Do you ever find yourself humming an old advertising jingle you remember from childhood? It’s a common occurrence for all of us. Some things just stick in our minds, seemingly forever. But what makes one marketing message stick while hundreds or even thousands of others are barely noticed or immediately forgotten? (read more)
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Posted on March 30, 2009 by Jimmie Cole
(AdAge.com) — There aren’t too many places where Walmart isn’t dominant. The digital realm is one of the relative few, but not for long, as it ramps up a host of programs to vault the chain — which has already distanced itself from value retailers in the offline world — further ahead in the online [...]
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