Relief Won’t Come Until Fourth Quarter

As battered as many retailers have been by the sharp downturn in consumer spending, a new report from TNS Retail Forward and PricewaterhouseCoopers predicts there will be little improvement for the first three quarters of the year. With the exception of chains selling food and other household must-haves, it predicts flat-to-negative results for most stores, [...]

Do they see your ad but forget your brand?

New research using brain-scanning technology suggests that large-scale sponsorship campaigns aren’t as effective as many assume. 
(see the video)