At a time when financial institutions are pulling back on their advertising, a new study from Nielsen IAG shows that consumer confidence in the long-term health of these companies is dramatically influenced by advertising and marketing efforts.
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(Nielsen) With unemployment reaching 25-year highs, it is no surprise that Americans are nervous about their futures. Over the last twelve months, confidence has nosedived as consumers worry about keeping their jobs, paying their mortgages and other bills, and their retirements.
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Filed under: Consumer observations | Comments Off
