Consumers cut back on St. Patrick’s Day celebrations

 This St. Patrick’s Day, Americans are more likely to stash any “pot o’ gold” they find rather than spend it.  According to NRF’s St. Patrick’s Day Consumer Intentions and Actions Survey, conducted by BIGresearch, people celebrating the Irish holiday will spend an average of $32.80 on decorations, food and beverage and festive attire, compared to [...]

Radio is hurting…Take advantage

 
Radio ad spending stagnated for much of this decade as some other media types soared, then tanked last year, according to new data from Radio Advertising Bureau, falling by 9 percent from 2007.  Forecasters are projecting a dismal 2009.  Yet unlike other media such as newspapers, which may never recover, those forecasters generally think radio [...]

Shorter TV Ads in a Recession?

 
(TV Week) With advertisers looking for bargains in a tough economy, buying 10-second commercials may offer a way to save money.  Ten-second spots occupy a small corner of the advertising business and usually run following the 5-second billboards that identify the marketer who sponsored the closed-captioning of a show.
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