Direct Mail Spending Down 3%

(Brandweek) Spending on direct mail campaigns fell three percent in 2008, which is the sharpest decline over the past 60 years, according to new research from the Winterberry Group. (read more)

Lower Income Shopper Growth Outpacing Others

(Media News Daily) According to a study by Resources, Inc., lower-income households’ Consumer Product Goods spending growth is outpacing higher income households’ in the United States and will generate $84 billion in incremental CPG spending during the next decade. They shop more frequently than other income groups, but spend less per trip. ARE YOU NEGLECTING [...]