Top 10 Media and Marketing Books of All Time

Ad Age wanted to create a definitive reading list for the marketing and media business, but they didn’t know whether the editorial team could pull it off on their own, so they turned it over to the wisdom of crowds.  Of the over 400 books that were nominated here are the 10 favorites. (see the [...]

Women and men like different ads

Here’s a not-so-newsflash for you: Men and women are different. When it came to the ads in this year’s Super Bowl, men preferred slapstick humor, quite especially shots to the crotch, while women embraced feel-good messages.  Does this extend to ads other than the Super Bowl? (read more)