It’s official. Cheap is the new “in” thing. What is your business doing to capitalize on the new fad? (read more)
Filed under: Business Trends, Consumer observations, Retail | Comments Off
The Company of the Future
Posted on March 4, 2009 by Jimmie Cole
Over the last several years, Wal-Mart Stores, Inc. President and CEO Lee Scott has been leading an effort to transform the worlds largest retailer into The Company of the Future. (watch the NRF keynote presentation)
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The Art of Generating Buzz
Posted on March 4, 2009 by Jimmie Cole
Emanuel Rosen is the author of the national bestsellerThe Anatomy of Buzz (Doubleday, 2000) and The Anatomy of Buzz Revisited: Real-life lessons in Word-of-Mouth Marketing (Doubleday, 2009). Prior to writing these books, he was vice-president of marketing at Niles Software where he was responsible for launching and marketing the company’s flagship product, EndNote. He holds an MBA from [...]
Filed under: Advertising, Branding, Business Trends | Comments Off
