Top Promotion Business Categories

Borrell Associates has published the top U.S. promotion business categories.  If you own or manage one of these business categories are you competing on the promotion front?
1. General Merchandise Stores
2. Auto Marketing
3. Eating and Drinking Places
4. Pharmacies
5. Telecommunications
6. Retail Home Improvement
7. Banks
8. Food Stores
9. Credit and Mortgage Services
10. Hospitals
11. Other Medical Professionals
12. Colleges and Universities
13. [...]

Death of the Newspaper Industry pt. 4

The Rocky Mountain News, a Denver institution for 150 years, will publish its last issue tomorrow.  A three-month long effort to sell the property failed to find a buyer.  With fewer subscriptions, major expences, and young adults no longer reading dailies, the newspaper business in is deep trouble.  
(Newspaper Death Watch)

Women’s Purchasing Power Grows

 
An often-cited marketing maxim holds that around 80 percent of consumer purchases are driven by women. The figure is often cited to emphasize how women are underestimated and under-served as customers. But the generally-accepted principle frequently leaves retailers and brands guessing at the extent of women’s buying influence within given categories.
The theory bases its high [...]

Marketing in a Minute #58 “10,000 Messages”

Ever wonder how many times advertisers are getting into the heads of consumers everyday?  1,000…5,000…10,000?  Every message is competing with your business.
(hear more)

How to lose customers

CNNMoney.com’s picks for the best new business books, with advice on pleasing customers and unleashing your inner celebrity.
(read more)

SBA readies emergency biz loans

 Small businesses owners struggling to keep up with their bills may see some relief from a new $255 million emergency loan program authorized this week as part of the economic recovery bill.
(read more)

Consumer-Goods Makers Heed ‘Paycheck Cycle’

Makers of household goods and food are paying more attention to the “paycheck cycle” as cash-strapped consumers are showing a tendency to make their largest purchases when their salaries first come in and to cut back as that money runs out.
(read the Wall Street Journal article)

Automakers Spending 12.5 Percent More to Sell Cars

 Edmunds.com, the premier online resource for automotive information, estimated today that the average automotive manufacturer incentive in the U.S. was $2,714 per vehicle sold in January 2009, down $148, or 5.2 percent, from December 2008, and up $301, or a dramatic 12.5 percent, from January 2008.
(read more)

Marketing in a Minute #57: The Greatest marketing tool

As advertising reps we have a simple job, putting buyers and sellers togethers.  We do it by asking questions and gathering information to decide the best direction to take your marketing.  But we depend on you.  
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Turning Up Sales During a Downturn

At this week’s National Grocers Association (NGA) convention in Las Vegas,RetailWire.com moderated a discussion on the “Top 21 things grocery retailers can do to entice shoppers in an economic downturn.” Panel members presented their ideas and audience members voted on them. Panelists included BrainTrust members Liz Crawford and Ron Margulis, along with “Supermarket Guru” Phil Lempert, who was [...]