A Preview of Coming Attractions

A new generation of entrepreneurs is emerging from the shadows. None of these is well funded but they are focused, relevant, and in step with the public. Some of them will grow to become business icons by mid-2012.  Here is a favorite Roy Williams Monday Morning Memo.
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How To Crash The Consumer-Controlled Party

Huh? You mean you’re not invited? Someone’s obviously playing a joke on you right? Or perhaps the invite got lost in the mail? Something’s not adding up, cause consumers love your brand don’t they?
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The Economics of Giving It Away

Over the past decade, we have built a country-sized economy online where the default price is zero — nothing, nada, zip. Digital goods — from music and video to Wikipedia — can be produced and distributed at virtually no marginal cost, and so, by the laws of economics, price has gone the same way, to [...]

Financial Services Face Direct-Mail Decline

The financial system’s meltdown has one positive consequence for direct-mail marketers in other sectors: A consumer is less likely to miss their mailings amid the usual torrent of offerings from credit-card companies and other financial-service purveyors.
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The Most Social Brands of 2008

Pop quiz: What was the brand or branded product most often mentioned in social media at the end of last year?
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One degree makes a difference

Can one second make a difference?  What about one degree?  How about an inch?  This 212 second video may be the most motivational thing I’ve ever seen.  The 212 video was written and directed by Sam Parker (original author of the 212 book) as a powerful and concise way to introduce the message at meetings [...]

“Do it yourself” Era begins

The economy is forcing consumers to “do-it-yourself”.  This could be the perfect time for your business to jump in the action.  Are you holding classes?  Are you adding a little lagniappe to your sales?  
Give free sewing lessons if you have a fabric shop.  Host a photoshop class if you run a camera store.  Even [...]

Super Brands

See how the top 2,000 brands and the top 23 categories are faring with Superbrands, a Brandweek special section that looks at the spending, innovation and trends among the elite advertisers.
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Marketing in a Minute #53 “Branding Slogans”

Are you speaking to your customers in a language that they understand and effects their lives?  If you want your business to stand out from the crowd that’s where you need to start.
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Marketing in a Minute #52 “Don’t Advertise?”

How’s business?  So you think you can improve it by running a few TV or Radio commercials?  Unfortunately good advertising has put more than a few bad companies out of business.  Want to hear more…
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